1. Information We Collect
Cross-Fire & Security Co., Inc. (“Cross-Fire,” "we," "our," or "us") respects your privacy and is committed to protecting the information you provide when using our website and services. This Privacy Policy explains what information we collect, how we use and share it, and the rights you have over your information, including rights available to California residents.
We collect information in two ways: information you provide directly, and information collected automatically when you use our website.
Information You Provide
When you submit a contact form, request a quote, schedule service, call us, email us, or otherwise interact with us, we may collect:
- Name
- Company name and job title
- Email address
- Phone number
- Mailing address and service location
- Customer type (new or existing)
- Project details, service needs, and any information you include in your message
- Any other information you choose to provide
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect:
- IP address
- Browser type and version
- Device type and operating system
- Referring website
- Pages viewed and links clicked
- Date, time, and duration of visits
- Website interactions and usage data
- Approximate location derived from IP address
Categories of Personal Information (CCPA)
For California disclosure purposes, in the past 12 months we may have collected the following statutory categories of personal information:
- Identifiers (name, email, phone, mailing address, IP address)
- Commercial information (services requested, inquiry and project details)
- Internet or network activity (browsing and interaction data, analytics data)
- Geolocation data (approximate location from IP address)
- Professional or employment information (company name, job title)
- Inferences drawn from the above (for example, marketing interest or service needs)
We collect this information directly from you, from your interactions with our website, and from our analytics and advertising service providers.
2. How We Use Information
We may use the information we collect to:
- Respond to inquiries and quote requests
- Provide requested services and support
- Schedule appointments and service visits
- Improve website performance and user experience
- Analyze website traffic and marketing effectiveness
- Communicate regarding products, services, updates, or company news
- Maintain security and prevent fraudulent activity
- Comply with legal and regulatory obligations
We use your information only for purposes that are reasonably necessary and proportionate to the reasons described in this Policy.
3. Analytics, Cookies, and Tracking Technologies
Our website uses cookies, pixels, tags, and similar technologies to operate the site, understand how visitors use it, and measure marketing performance. These technologies may collect pages visited, traffic sources, device and browser information, session activity, and marketing-campaign attribution data.
We use third-party services that may include Google Analytics, Google Tag Manager, Google Ads, call-tracking platforms, and similar analytics and advertising tools.
Managing your choices.When you first visit our website, we present a consent banner that lets you accept or decline non-essential cookies and tracking technologies. Non-essential technologies are not activated until you provide consent. You can change your choices at any time through the “Your Privacy Choices” link in our website footer. You may also manage cookies through your browser settings.
4. Information Sharing
We may share personal information with:
- Service providers who operate our website, host our systems, process communications, provide call tracking, deliver email, or perform other business functions on our behalf.
- Analytics and advertising partners (such as Google) that help us measure website performance and reach relevant audiences.
- Affiliated companies,within the Altus Fire & Life Safety family of companies, for the purposes described in this Policy
- Legal and safety recipients when required by law, regulation, or legal process, or to protect the rights, safety, and property of Cross-Fire & Security Co., Inc., our customers, or others.
We require our service providers to use personal information only as needed to perform services for us and to protect it appropriately.
5. Sale or Sharing of Personal Information
We do not sell your personal information for money.
However, like many businesses that use online advertising and analytics, we may “share” certain identifiers and internet-activity information with advertising partners for cross-context behavioral advertising — which the California Consumer Privacy Act (CCPA) treats as “sharing.” California residents have the right to opt out of this sharing.
To opt out, use the“Your Privacy Choices” link in our website footer, or decline advertising cookies in our consent banner. We also honor opt-out preference signals as described in Section 8.
6. Your California Privacy Rights
If you are a California resident, the CCPA (as amended by the CPRA) gives you the following rights:
- Right to Know — request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it.
- Right to Delete — request that we delete personal information we collected from you, subject to legal exceptions.
- Right to Correct — request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale or Sharing — direct us not to share your personal information for cross-context behavioral advertising (see Sections 5 and 8).
- Right to Limit Use of Sensitive Personal Information — see Section 7.
- Right to Non-Discrimination — we will not deny you services, charge different prices, or provide a different level of service because you exercised your privacy rights.
How to Exercise Your Rights
You or your authorized agent may submit a request by:
- Email:
This email address is being protected from spambots. You need JavaScript enabled to view it. - Phone: (718) 234-8600
- Using our website contact form: https://www.cfsnyc.com/contact/
Verification. To protect your information, we will take reasonable steps to verify your identity before responding, which may include confirming information you previously provided to us. We will respond within the timeframes required by law (generally within 45 days, with an extension if reasonably necessary). Authorized agents must provide proof of authorization.
7. Sensitive Personal Information
We do not intentionally collect “sensitive personal information” as defined by the CCPA (such as Social Security numbers, government ID numbers, financial account credentials, precise geolocation, or information about health, race, religion, or similar categories) through this website, and we do not use or disclose any such information for purposes that would require offering a right to limit. If this changes, we will update this Policy and provide the required notice and opt-out.
8. Your Privacy Choices and Global Privacy Control
You can exercise your opt-out choices through:
- The “Your Privacy Choices” link in our website footer
- The cookie consent banner presented on your visit
- Opt-out preference signals. We recognize the Global Privacy Control (GPC) signal. If your browser or extension sends a GPC signal, we will treat it as a request to opt out of the sharing of personal information for that browser or device, and we will display a confirmation that your opt-out has been applied.
9. Data Retention
We retain each category of personal information only for as long as reasonably necessary for the purposes described in this Policy. In general:
- Inquiry, quote, and contact information is retained for the duration of our communications and customer relationship, and for a reasonable period afterward for recordkeeping and follow-up.
- Website analytics and advertising data is retained according to the retention settings of the applicable platforms (for example, Google Analytics).
- Information may be retained longer where necessary to comply with legal obligations, resolve disputes, maintain records, or enforce agreements.
10. Data Security
Cross-Fire & Security Co., Inc. implements reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Third-Party Websites
Our website may contain links to third-party websites, vendors, manufacturers, or industry organizations. We are not responsible for the privacy practices, content, or security of any third-party website. We encourage you to review the privacy policies of any external sites you visit.
12. Children's Privacy
Our website is intended for commercial and business audiences and is not directed to children. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.
13. Job Applicants
Employment opportunities and applications are handled through our careers portal (altusfirejobs.com). Personal information submitted in connection with a job application may be governed by a separate applicant privacy notice provided during the application process.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or website functionality. Updates will be posted on this page with a revised effective date.
15. Contact Us
If you have any questions regarding this Privacy Policy or how your information is handled, please contact:
Cross-Fire & Security Co., Inc.
41-33 38th St
Long Island City, NY 11101
Phone: (718) 234-8600
Phone: (718) 234-8636
Email:
